![]() ![]() ![]() It got succeeded by Wind 125 standard street bike in in 2003. It was replaced with Boxer in 1997 which was further succeeded by CT100 in 2004.Įxecutive commuter bike Caliber was launched in 1998 and managed 1 lakh units within 12 months. ![]() The bike stayed in production for 10 years and spawned several variants. The iconic Chetak ran on ventilator support and was killed in 2005.Ībsence from scooter segment will continue to hurt Bajaj as scooters are likely to grow faster than motorcycles in the years to come.īajaj's motorcycle journey began in 1986 with economy bike KB100 in collaboration with Kawasaki of Japan. It tied up with Kawasaki to enter into motorcycles in 1986 but found itself lagging behind. Bajaj went into a dormant state and failed to wake up to changing market dynamics until it was too late. Undisputed leadership often leads to indifference and ignorance (remember Kodak?). ![]() Customers started migrating towards Honda and Bajaj's geared scooters began to appear ancient. HMSI launched Activa gearless scooter which quickly became a success because of its easy handling, electric start, refined engine and distinct looks. Bajaj kept its fingers crossed on the scooter segment.Įntry of Honda Motorcycles and Scooters India in 2001 Share of motorcycles among two wheelers increased gradually. HH started offering motorcycles to the Indian customers. In the absence of a formidable competition, the company had a near monopoly in two-wheelers. and the brand slogan 'Humara Bajaj' was ubiquitous. In the 80's the company spawned few more brands like Priya, Super etc. Bajaj's name became synonymous with scooters, just like Colgate stood for toothpaste. Its practicality and reasonable price made it a blockbuster product for the company. Bajaj introduced its first indigenous scooter brand - Chetak. Let us take bit of a flashback into the 70's and imagine a world in B&W. ![]()
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